Accurate and professional photography that your product deserves.
Why?
If you have invested money in putting together a professional website and marketing assets. Not investing in professional photography is like building a house from scratch and putting in used carpet.
If you’re trying to sell something online, it’s absolutely necessary that you represent your Product in an accurate and aesthetically pleasing way.
75% of Online Shoppers Rely on Product Photos When Deciding on a Potential Purchase
This statistic supports the fact that Image quality directly affects your sites conversion rate. Having great SEO for your site may be effective in getting views. But ultimately the purpose of your eCommerce business is not just to get eyes on your website, it’s to actually sell your goods. Amazing SEO is useless if you can’t get your visitors to push the “Check Out” button.
22% of Returns Occur Because the Product Looks Different in Person
The average rate at which consumers return items they purchased online is around 30 percent (it’s even higher just after the holidays). A number of analysts in the conversion rate optimization sphere estimate that 22 percent of those returns are the direct result of the received product looking different from the photos.
Getting professional photography done prior to launching your eCommerce website or a new product line can go a long way toward mitigating this problem. While it’s true that there’s a lot of variation among how different monitors and devices portray color, trained professionals are more likely to know what’s optimal for the highest number of screens.
